Originally posted on Quartz:
Microsoft’s mobile comeback—at least how the company had intended—isn’t happening.
Despite Microsoft’s early presence in the smartphone industry—years ahead of Apple and Google—and recent critical acclaim for the software, Windows Phone is a flop. In the second quarter, Microsoft’s global smartphone market share was just 2.5%, according to IDC. That represented a decline from the previous year in both share and actual shipments, despite a growing smartphone market. It truly is a two-horse race, with Google and Apple representing a combined 96.4% of shipments last quarter.
A zoomed-out view of the smartphone industry shows just how completely Microsoft has missed the smartphone revolution.
But Microsoft, under new CEO Satya Nadella, still aspires to be a major player in the mobile industry. And this is where its stunted market share of smartphone software platforms really hurts. Not only is it missing out on potential hardware revenue, but it’s also losing a distribution channel for its own software and…
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