There has been a backlash lately against big data. From O’Reilly Media to the New Yorker, from Nassim Taleb to Kate Crawford, everyone is treating big data like a piñata. Gartner has dropped it into the “trough of disillusionment.” I call B.S. on all of it.
It might be provocative to call into question one of the hottest tech movements in generations, but it’s not really fair. That’s because how companies and people benefit from big data, data science or whatever else they choose to call the movement toward a data-centric world is directly related to what they expect going in. Arguing that big data isn’t all it’s cracked up to be is a strawman, pure and simple — because no one should think it’s magic to begin with.
Correlation versus causation versus “what’s good enough for the job”
One of the biggest complaints — or, in some…
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