Time is money: How Clash of Clans earns $500,000 a day with in-app purchases

Gyrovague

Confession time: While I like to rationalize my blog’s recent silence with changing jobs and moving to a new city, the truth is, the single biggest drain on my free time lately has been Supercell’s Clash of Clans.  While this apparently puts me in good company, I decided it’s about time I shared what I’ve learned about how this “free” game apparently manages to spin well over $500,000 a day for its creator Supercell.  (Update: Forbes reports Supercell now earns over $2.4m a day, the majority of that from Clash of Clans.)

Overview

The core of Clash of Clans is a bog-standard resource management game: mine “gold” and “elixir”, use gold and elixir to buy improvements to your town so you can build stronger armies, raid other players in order to loot their gold and elixir, rinse and repeat.  If…

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