Why We Need PageRank for the Social Web


It is truly remarkable how the right people with the right idea at the right time can change the world. Larry Page and Sergey Brin did this in 1999 with PageRank. To a large extent, this simple fundamental insight helped Google organize the Internet in the early days just as the web was exploding. Building on this, Google (s goog) became the de facto front door to what I will call the “content web,” where most users are searching for, and finding, information created by publishers in a fairly static manner.

Fast forward a decade, and today, more and more content is created and curated by people on networks such as Twitter, Facebook and YouTube. The content web has lost its primacy as the main source of information that matters to most people on a daily basis. Instead, a person’s Facebook news feed or Twitter stream is increasingly becoming the…

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