Editor’s note:Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana, and Salesforce and blogs about marketing, growth, and storytelling at Threadling.
It always breaks my heart a little when the startups with the most radiant potential hit their troughs of disillusionment and then cash out to a deep-pocketed buyer.
This is not because I begrudge the founders of these startups the personal wealth or success that comes with their exits. Indeed, the wallets of everyone involved usually get a lot fatter, and that’s fantastic. But these cash-outs make me sad because when rocketships get picked out of the sky by sharp-eyed acquirers, they rarely achieve the heights that had been in front of them.
So it was with Siri, which started its life as an incredible but unusable app for the iPhone 3GS, but could have been the next Google.
The Obstacles to Greatness in…
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