We’ve reached the end of “build it yourself” software


On May 7, 1947, Levitt & Sons announced its first rental homes in Levittown, New York. Of the 2,000 homes, more than half rented within two days. The Levitts were building at a rate of 30 houses per day by July 1948. The company’s assembly chain approach to construction allowed it to meet high demand for affordable homes with a single, replicable solution. The otherwise identical homes could be customized with the interior designs, embellishments and personal touch of the owners.

Today in the tech industry, we’re entering an era of Levittown software, and the change is important for all businesses. Technology companies now build Levittown-style products that are appropriate for a wide range of industries. The base product is quickly deployed, cost-effective and customizable. The companies that “rent” these products on an SaaS (software as a service) basis enjoy the highest standard in software without the costs, risks and…

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