Bill Gross, the guy who invented Google’s business model, tries again with IdeaMarket

Gigaom

Bill Gross is far from being a household name — at least not in the sense that Mark Zuckerberg is, or Steve Jobs, or Bill Gates — but he came up with at least one idea that everyone knows about, even if they don’t know who invented it: His company GoTo.com pioneered the pay-per-click advertising model that has made Google hundreds of billions of dollars over the past decade. Now Gross wants to help crowdsource and crowdfund new breakthrough ideas with a venture called IdeaMarket, which launched on Monday.

In an interview prior to the launch, Gross said he doesn’t regret the fact that most people probably don’t associate his one big multibillion-dollar idea with him, but instead assume that Google invented it (Yahoo acquired GoTo — then called Overture — for $1.6 billion in 2003, and Google later settled a lawsuit over a number of related patents in…

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