Amazon Quietly Launches A Functional App Store Within Its Main Android Application

TechCrunch

Until recently, if you wanted to install an application from Amazon’s own Appstore onto your Android device, you would have to install the Amazon Appstore app separately. And this is a bit of a hassle, since you can’t exactly just download the app from Google Play. But last month, Amazon quietly rolled out a new feature within its main Amazon application on Android which now includes a fully-functional Appstore that’s accessible directly through the Amazon app’s “Shop by Department” section.

There, right at the top of the list of Departments, is a new category called “Apps & Games.” And this isn’t just a list of apps that Amazon has for sale elsewhere in its Appstore app – it’s actually a complete app store in and of itself, tucked away right within the main Amazon application.

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According to an Amazon spokesperson, this section launched on September 9th, and we were pointed…

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